Tuesday, 29 September 2015

New Lingerie Label from New Zealand: Lonely Lingerie carries sizes 30-36, B-E

As a member of the bra fitting community, I feel that over time the public is becoming more and more aware of the "bra matrix" and how to break out of it. I feel very lucky to live in a part of the world where non-matrix sized lingerie is increasingly easier to buy both at brick-and-mortar retailers and online. However, for those of us who do not live in Europe/North America, buying non-matrix sized lingerie is still tough. US, Canadian, and European online retailers ship to most countries around the world but expensive shipping costs and long wait times often keep customers in other parts of the world from fully breaking out of the matrix. In steps Lonely Lingerie, a new label from New Zealand. Their styles come in band sizes 30-36, cup sizes B-E and are available at a variety of New Zealand and Australian brick-and-mortar stores. They are also building up an impressive collection of stockists in the United States, Canada, Great Britain, and Japan. I looked around their site and found this beauty:

I love how their collection has a good mix of traditional underwire bras, soft cup bras (wireless), and longline bras (which they market as 'midline'). I also like how their marketing and artistic direction stay away from the in-your-face sexuality and glamour that most mainstream lingerie brands like to take. Prices are ever-so-slightly on the high side; bras range from $75 - $109 NZD which translates into $50 - $70 USD. If this collection ever comes to a brick-and-mortar store near me I will be tempted to try it.

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