While the Gilly Hicks brand is now gone from the brick-and-mortar retail scene, it still has a considerable online presence. Sister brand to preppy staple Abercrombie & Fitch, Gilly Hicks is its "cheeky cousin". For the first few years of its existence, Gilly Hicks only sold 32-36 bands, AA-DD cups. However, since the brand has gone completely online, Gilly Hicks has started to offer bras in 30 bands, although in limited cup sizes (A-C). This is a good development from them especially since they are competing with other mainstream brands targeted towards young women (Aerie, VS Pink). The styles come in demi and plunge, and the plunge bras come in synthetic, cotton, and lace materials. Colors are bright and girly, as should be expected. The best part about all of this is that all of the bras are $15 for the holiday season. Even the regular prices were $30 and under. Gilly Hicks is a great brand for young women who love girly, bright, and pastel colors, need a 30 band in cups A-C, and are on a strict budget.
Here are some of my favorites: