As the underwear revolution continues, Britney Spears of all people has launched her own lingerie line with band sizes 30-38, cup sizes C-J. As she uses EU sizing, it is really C-GG in UK sizing. I love that her lingerie comes in band size 30 and includes cup sizes E and larger. I browsed around and this is my favourite:
If this ever gets into brick and mortar stores, I will definitely have to check it out.